A select shop founded in 1976 that sells imported products, original clothing and other goods. It is also a brand that expands its own clothing line and other goods. Additionally, they are Dogo ONSENART’s special sponsor.
Original bags, which feature DOGO ART 2015 are designed incollaboration between Ms. Ninagawa, Dogo Onsen, and BEAMS and are being sold in Dogo area.
“BEAMS” produced the yukatas and staff uniforms of the newly opened Dogo Onsen Annex, Asuka-no-yu in Matsuyama City, Ehime Prefecture. This is the second yukata designing since designing the yukatas for the main Dogo Onsen facilities in 2014. The white heron that is the symbol of Dogo, but also used in many designs throughout the the Main Building of Dogo Onsen is now placed on the guest yukatas along with other occurrences of animals from onsens all over Japan. The yukata’s design is of all these animals coming together in Dogo. Along with its history of a former zoo in Dogo park, the yukatas come in three different designs according to the baths a visitor chooses. The uniforms of the staff are designed to look like that of the bath houses of the Asuka Era. The color is a dark red closer to a tan. Details from climbing wear with accents such as snap buttons are taken into the uniform whose overall look comes from kanto-i, an ancient piece of clothing.
This original yukata light kimono was produced by BEAMS and available for rent. Based on the BEAMS concept of “Made in Japan,” there were also shopping bags and hand towels created in partnership with local people.